Scouting Unification
As part of a large unification effort to bring three digital products offerings into one, I served as Initiative Design Champion for unifying the Notes experiences on web. This included the addition of new note types and more robust search and filtering options:
Threat ID, which can identify potential pests and crop issues
Yield Estimate, which uses a photo of an ear of corn to estimate yield for an entire field
The ability to search notes across an entire farming operation’s acres, not just per field
My Responsibilities: Feature prioritization; discovery; product design, web
My Team: Product Manager, Engineering Manager, Engineering Team, QA
Giving Users the Full Picture
One of the biggest updates we wanted to make was to increase the overall visibility of scouting notes. Our first release only allowed users to add and view notes for a single field; there was no way to see all of the notes that had been added across an entire farming operation (comprised of dozens of fields).
After gathering stakeholder feedback and reviewing existing solutions, we created an addition to the Field List UI to allow users to browse both a list of all their notes as well as a geospatial view of all the note pins across their operation.
Making Notes Clearer, Faster
As described above, we also created categories of notes, denoted in the UI by unique iconography and pin colors.
By iterating upon Scouting Notes, we were able to increase efficiency and value for our users not only by making notes easier to find, but by bringing in additional note types that get at the heart of what scouting is about: identifying issues early to take action.
Users regularly rate our notes feature as one of the primary reasons they use and find value in Granular Insights, as measured through our biannual PVS survey.